ABOUT BRAZIL
Brazil is the fifth-largest country in the world by land area, spanning 8,514,876 km² across 27 states. Its continental scale encompasses an impressive variety of geographic, climatic, and ecological landscapes, hosting approximately 20% of the planet’s biodiversity. This vastness also supports a rich cultural diversity, shaped over centuries by the convergence of diverse ethnicities — Indigenous, African, European, and Asian — resulting in a vibrant, plural society of more than 203 million inhabitants: the Brazilians.
With over 500 years of history, Brazil has grown into a significant technological and industrial hub while preserving strong cultural traditions. This duality is reflected in its urban landscapes, where the old and the new coexist in harmony. Nowhere is this contrast more visible than in architecture, which blends historical structures with modernist works influenced by figures such as Gregori Warchavchik, Lúcio Costa, and Oscar Niemeyer — key architects who helped shape a uniquely Brazilian architectural identity with international acclaim. One of the greatest symbols of this legacy is the federal capital, Brasília, inaugurated in 1960 and declared a UNESCO World Heritage Site — the only modern city in the world to receive this distinction.
Currently, Brazil ranks among the ten largest economies globally and holds the second-largest economy in the Americas. With a Gross Domestic Product (GDP) of approximately USD 2.3 trillion, the country stands out as one of the leading forces among emerging markets. It also has the second-largest workforce in the Americas, with around 100 million workers, and maintains trade relations with over 100 countries.
In addition, Brazil is an active member of key multilateral organizations such as the G20, G8+5, and MERCOSUR, and plays a strategic role in the BRICS — the group of major developing economies. In this context, Brazil contributes actively to the construction of a new multipolar economic order, grounded in cooperation among emerging nations.
Brazilian Creative Economy
Within the scope of the creative economy, Brazil’s audiovisual industry has shown consistent and sustainable growth in recent years. The production of short and feature films, music videos, commercials, series, and TV content continues to improve in quality and diversity — reflected in the increasing international presence of Brazilian productions at festivals and award ceremonies.
The growth of this market began in the early 20th century with the support of public policies for cultural dissemination, which fostered the creation of hundreds of films for a growing urban population eager for entertainment and new narratives. About 50 years after the country’s first cinematic records, Brazil launched its first television network: TV Tupi, in 1950 — a milestone that paved the way for one of the world’s largest television industries.
According to ANCINE (Brazil’s National Film Agency), the audiovisual sector generates approximately BRL 25 billion per year and creates over 300,000 direct and indirect jobs, positioning itself as one of the main pillars of Brazil’s creative economy.
The current challenge lies in promoting independent and regional production, encouraging content creation in diverse languages, accents, formats, and platforms — celebrating Brazil’s cultural plurality and expanding its presence on the global stage.
With more than 60 years of history, Brazilian television has become not only one of the country’s main communication platforms but also a powerful instrument in shaping national cultural identity — with soap operas, variety shows, and journalism programs gaining international recognition.
Today, digital TV, streaming platforms, and the internet have expanded both the production and consumption of content, democratizing access to audiovisual media and multiplying the points of contact with audiences.
