Film Brazil
Apex Brasil
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filmbrazil

FilmBrazil has been active, since 2002, as an APRO's impartial project, internationally enhancing the high levels of quality of Brazilian advertising productions and its unique creativity. Since then, FilmBrazil has helped to strengthen the country’s image as an international production pole.

Today, FilmBrazil counts on members of the areas of sound and film production, rental stores and post-production. For each sector, the program develops a series of actions of commercial promotion aiming at the international market.

FilmBrazil project has the governmental support of APEX-Brasil ("The Brazilian Trade and Investment Promotion Agency"). This support allows FilmBrazil to subsidize its members' participation in their actions, besides helping them to strengthen their trademarks in a more serious and ampler way than individual strategies could achieve. The purposes of this union are the increment in the exports of advertising production, as well as the expansion and diversification of the exporting base of this sector.

Among the actions already taken, the following should be highlighted: participation in events like Cannes Lions, Board’s Summit and Locations Trade Show, in addition to extensive exhibitions in the international media, and strengthening of the networking with the world’s advertising industry.

apro
apro
APRO – Associação Brasileira da Produção de Obras Audiovisuais ("The Brazilian Association of Production of Audiovisual Works") is a non-profit entity that has been for 35 years active in the segment of production of audiovisual works focused on advertising. Formed by more than 70 large and medium-sized production companies that are jointly accountable for 90% of all Brazilian advertising production, the entity's efforts are concentrated on the sector capacity and qualification by establishing ethics standards and market practices.

Among the activities performed by the association, the following may be highlighted: customized services, qualification and sensitization workshops, legal advice and participation in international events. Furthermore, APRO undertakes an intensive work with governmental bodies with the intention of minimizing the difficulties encountered by the sector. FilmBrazil is APRO's arm that aims to increase its members' international production.
rua dos pinheiros, 870 - conj. 161 - são paulo, sp 05422-001 - brazil - BR (+55 11) 3089.9605 - US (+1 310) 598.8481 filmbrazil@apro.org.br