22/06/2009 -
Sagatiba at Cannes Lions Festival
Fonte: Ad News
Ad News
3 years after gathering Sting, Pierre Cardin and the Brazilian National Soccer Team to announce its international expansion, Sagatiba was, once again, in Cannes to participate on the Cannes Lions Advertising Festival. The brand was invited to be one of the attractions of FilmBrazil lounge, created with the support of APEX on a private beach near the Palais des Festivals. Considered the world’s best cachaça by the Beverage Testing Institute – BTI, Sagatiba will provide caipirinhas that will cheer up the association’s meetings aimed to promote the Brazilian advertising market, from June 21st to 26th. The first ever Premium Cachaça in the world is currently available in 32 countries, as well in duty-free stores in Brazil, United Kingdom and other nations.