19/06/2009 - Brazilian Fruits in the advertising festival
Fonte: Brazilian Fruit

Brazilian Fruit

Brazilian Fruits and derivates will participate on the Advertising Festival in France.

From June 22nd to 27th, the Brazilian Fruit Institute (Ibraf) will present Brazilian fruits and its different ways of degustation in Cannes International Advertising Festival, in France. According to the event’s organization, the festival should gather 15 thousand people from 85 countries. The initiative is the result of a partnership with the Brazilian Association of Production of Audiovisual Works (Apro) that, with the Brazilian Trade and Investment Agency (Apex-Brasil), holds the project FilmBrazil.
In the festival, Amêndoas do Brasil, Itacitrus and Predilecta, associated members of Ibraf, will provide cashew nuts, lime and guava sweet paste and nectar, which will be used to prepare juices and cocktails in FilmBrazil lounge, located in the Restaurant Plage Goeland. Colorful pictures from other Brazilian fruits will stamp glass-mats distributed with juices and cocktails. The material was specially developed for this action.
Lívia Marques, coordinator of Brazilian Fruit project, believes that the promotion of Brazilian fruits and beverages should be held in places that promote Brazilian experience and tradition. “Apro’s lounge is an opportunity to present cashew nuts, caipirinha, guava juice and sweet paste to entrepreneurs, opinion makers and visitors of over 85 countries. Therefore, we saw this event, which aims to promote Brazilian audiovisual production companies, as strategic for the international marketing of Brazilian fruits.